Coming of AGe #3

So far on ‘Coming of AGe’:  I made a decision to brew commercially, I was in a reflective mood, I got my excuses in early.  I learnt that buying a brewery and installing it into a suitable premises can cost a bit.

When Henry Ford told the good people of the US “any customer can have a car painted any color that he wants so long as it is black” they may have looked at each other for a moment before duly getting in line.  I don’t know much about Henry Ford but I’m assuming that the limitation of his showroom colour-card wasn’t based on his penchant for the macabre.  Simple economics dictated that his process needed a splash of realism.

When I built my first beer recipe, the recipe that will soon be in production, I sat at my desk, opened the gateway to global gallivanting and ran down the aisles using my arms in a sweeping motion to push the finery into my trolley.  It was so easy, I’ll have 5kg of that and 25kg of that, and so on.  I had Simcoe, Centennial, Columbus, Citra, Riwaka, Motueka, Galaxy, Special this and Belgian that, the whole shebang.  At the checkout a friendly face was masking a terrible truth: “good evening sir, I hope you enjoyed your retail experience, however these items are out of stock”.  As I repeatedly hit the mouse button “purchase now!, purchase now god damn it!”, the clerk calmly informed me that they were expecting a delivery in twelve months and that if I left my details they’d get in touch nearer the time.  I was then shown into a smaller room, packed with quality, quality I could afford and available off-the-shelf.  The names were familiar to me, but I’d never picked them for my team, instead opting for the kid wearing Puma Kings… sorry, where was I?…

Oh yes….there will be begging, stealing and/or borrowing.  I will get creative.  I will meet the guy around the back of the shop with my briefcase full of twenties.  Learning curves might be a nice shape, but try climbing one with one of your hands tied behind your back.

N.B. I’m aware that…

in the first years of production from 1908 to 1914, the Model T was not available in black but rather only grey, green, blue, and red. Green was available for the touring cars, town cars, coupes, and Landaulets. Grey was only available for the town cars, and red only for the touring cars. By 1912, all cars were being painted midnight blue with black fenders. It was only in 1914 that the “any color so long as it is black” policy was finally implemented. It is often stated that Ford suggested the use of black from 1914 to 1926 due to the cheap cost and durability of black paint. During the lifetime production of the Model T, over 30 different types of black paint were used on various parts of the car” – Wiki

…please don’t spoil my fun or poke holes in my weak analogy.  Thanks.

 *Follow @NMBCo (Northern Monk Brewing Company).

**All Grain (AG)

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5 thoughts on “Coming of AGe #3

  1. Pingback: Coming of AGe #4 | broadfordbrewer

  2. Pingback: Coming of AGe #5 | broadfordbrewer

  3. Pingback: Coming of AGe #6 | broadfordbrewer

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