Supermarket Sweep – Part 2

This is the second part in my series of posts on beers brewed for supermarkets but branded and sold as the shops range of ‘in-house’ beer.  In my last post I visited Tesco and found beer from Harviestoun, Brewdog, Huyghe and Brasserie Du Bocq in their Finest* range.  Moving onto Sainsbury’s and upon visiting one of their medium sized stores in nearby Greengates I found their Taste the Difference range.  I can’t find the information to back this up, but I think beer is a new line in their range?  (Prices correct as at 03/10/11 & all prices were introductory offers).

Sainsbury’s Taste the Difference Yorkshire Bitter, 500ml bottle, 5% abv, £1.41

First up and purposefully chosen as the representative of my native region. Brewed by the Black Sheep Brewery in its traditional Yorkshire Square fermenting vessels.  It is brewed using Maris Otter malt, demerara sugar and hopped with Fuggles and Goldings.  The York Press reported as recently as 26th September 2011 that the beer was hitting the shelves at 375 stores and Black Sheep are quoted as being pretty pleased with this, and rightly so.

The bottle opened with a promising fizz and pours a light amber colour and has perfect clarity, no head forms despite the lively carbonation.  Its initial smell is quite metallic but with some flowery notes coming through.  My first taste confirms the metallic qualities and it’s on the thin side too but it does have a solid bitterness and pleasant malty finish with the demerara adding a pleasant toffee flavour.  The bottle notes tell me that it should have a demerara sweetness with full malt body and citrus overtones, balanced with a long, dry refreshing Yorkshire Bitter finish.  I like that they suggest to pair it with food and they recommend a ploughman’s lunch and who is going to argue that drinking any beer with cheese, pickle, meat and bread is a bad move?  I would hazard a guess that this beer is based on their Yorkshire Square Ale.  I like this beer and I wouldn’t be disappointed if I ordered it in a pub of a Sunday afternoon.

Sainsbury’s Taste the Difference IPA, 500ml bottle, 5.9% abv, £1.26

Next up is an India Pale Ale brewed by Marston’s Plc.  It sells as a “classic” IPA brewed with Fuggles, Goldings and Cascade hops and of course the legendary Burton liquor.  Read Marston’s Old Empire, but in my opinion this is a very different beer.   It pours a light straw colour with light carbonation and head that disappears from the off.   It smells quite malty and fresh but no real stand out aroma.  It tastes nothing like its 5.9% abv and is quite delicate for an IPA but the flavour does build in the after-taste with bitter grapefruit and if you weren’t careful you could convince yourself you could drink this a session beer.  The bottles notes describe a delicate fresh nose with floral and citrus aromas, a traditional brew with clean, bitter hop flavour.  As with the Yorkshire Bitter they give a food pairing suggestion which in this case is spicy food and Indian dishes, quite a bold statement but I imagine you wouldn’t go far wrong taking this along to your local Indian restaurant, providing there was no corkage to pay!  All in all nothing to write home about but for £1.26 I’m not going to grumble.

Sainsbury’s Taste the Difference Kentish Ale, 500ml bottle, 4.5% abv, £1.26

I moved on to try the Traditional Kentish Ale, brewed by Shepherd Neame.  It is bottled in their trademark embossed clear glass bottle “Britain’s Oldest Brewer – 1698”.  I’m not a fan of beer in clear glass bottles for the well documented reasons of retaining the quality and flavours intended by the Head Brewer, however Shepherd Neame seem to do more than alright with their range so I’ll move on.  Well almost, if it’s Taste the Difference, then nobody needs to shop with their eyes do they? put it in a brown bottle as the god of hops intended.  This is a pale, golden beer which is well carbonated and keeps its head for the first third of the pint, it has aromas of resinous hops and pine and has balanced hop and biscuit malt flavours with some honey coming through at the end.  As with the others the standard format bottles notes tell you what you should expect, which in this case is floral and citrusy aromas with rounded hoppy notes, smooth and fruity with crisp refreshing flavours.  The food pairing suggestion is grilled chicken, ham and mild cheeses.  It’s certainly covering a few bases but as I’m drinking it with a slightly stale pack of ready salted Hula-Hoops then I’m hardly in a position to judge.   The bottle also mentions that this beer is single hopped with Earlybird, which didn’t make any sense to me, but with a quick browse of the brewery website I now understand this to be referring to a variety of the East Kent Goldings hop usually harvested and used between March & May.  I can’t really comment on how they manage to produce this all year around (or whether they will?), but I think I am basing this on the assumption that this beer is a version of their EarlyBird Spring Hop Ale.  I bought this bottle in September.  As with the others, this beer isn’t exciting me but it’s perfectly drinkable and each to their own.

Sainsbury’s Taste the Difference Craft Brewed Lager, 500ml bottle, 4.1% abv, £1.41

Last, but as it turns out not least in the four-region range is the Scottish Craft Brewed Lager brewed by the Harviestoun Brewery.  This beer might well have the most annoying label, wearing the ‘craft brewed’ badge proudly on it’s sleave for all to see, however it smells and tastes like a beer I would happily stock in my fridge for a party.  If you want to know what I mean by this outburst, then read Ghost Drinker’s post on Harviestoun Schiehallion and a certain label change – I agree with his sentiments.  Back to the beer. My palate tends to let me down at important moments like this when I want to recommend a beer to someone and I tend to blurt out “it’s hoppy” or “it’s malty” and I don’t get the chance to redeem myself before the conversation is steered away to discussing the weather or how that bloke with the quiff is doing on the X-Factor.  This beer pours light, like a lager, but in terms of other lagers on offer in Sainsbury’s that’s where the similarities end.  This lager smells fruity, of freshly peeled oranges, and has a sweet malty flavour and hop balance that makes it moorish and very drinkable.   It’s brewed with Celia and Cascade hops and is a combination that works well.  It’s only been in stores since 19th September 2011 so I recommend you try a bottle and don’t miss out on the opportunity to see this supplied to Sainsbury’s going forward.  In case you are interested, the standard bottle information is as follows: clean and crisp with fresh citrus notes, a dry refreshing hand-crafted lager.  Sainsbury’s recommend you enjoy this with shellfish (cooked, not a social relationship), especially lobster and mussels.  I’m not going to disagree, but I think on its own or with a pizza would do just fine.

As I was reviewing four beers in one sitting and hoping to write about them in the same evening I decided to pour half-a-pint to taste and review and then only pour the second half if I enjoyed it.  I only drank the whole bottle of one of these beers and that was the pick of the bunch – Harviestoun’s Scottish Craft Brewed Lager.

I’ll keep some thoughts back for now as I hope to write a comparative post once I have tried the offerings from each of the supermarkets, but in summary I think that Sainsbury’s are doing a great job in recognising beer as up and coming and with this range they are offering a regional selection of what I would consider as ‘entry level’ beer to their customers.  They are clearly labelled, if a little boring, but do give lots of information to anyone who likes to read about the product much the same as if you were buying their Taste the Difference lasagne or creme brule.

Having said all that, I probably wouldn’t buy any of these again in the near future, with the exception of the lager, as is the case with many beers that I buy in bottles at the moment.  I just like to move on and try something new.

(Sainsbury’s also sell a Westmoreland Ale by Jennings and a Suffolk Blonde Ale – Greene King?, neither of which were in the store I visited).

Onwards to Marks and Spencer for round 3!

11 thoughts on “Supermarket Sweep – Part 2

  1. Another good pitch for the Sainsbos bunch Dave, I do like shopping there as they tend to have a good range anyways.
    I may just pop down for a bottle or two of the “Craft” Lager though. As Mrs H loves them too.

    Just remember for the next batch, they’re “not just beers, they’re Marks & Sparks beers” Cheers

    • Cheers Phil and if I read that in the way it was intended there is a danger here of me coming across as a Sainsbury’s PR guy, but hopefully on balance I will redeem myself.

      And yes, with the M&S I’m thinking of producing a short blog infomercial of me pouring the beer in slow motion next to a plate of moules et frites….and then fading to black. Fin!

  2. Nooo mate absolutely not, a crap choice of words from me really (pitch), I meant it purely as in the round as you are going from store chain to chain. You are definitely not “sucking up to da man” (Mr Sainsbo) 😉

    I like reviews like this, so often I look at my geeky collection of beers amassed from various places and forget what a great selection is available and in danger of being missed at any number of shops less than a mile away.

    Ignore my blundering mutterings and continue your good works 🙂

    • Phew, thought I may have stuck my head too far above the trenches then 🙂
      The man will never get me!
      Funny you should say about your beers and feeling them to be geeky. I was actually in quite a bad mood last night ‘having’ to try those beers as I actually wanted to drink something from my geek shelf. It may sound like a contradiction, but I do value both the supermarket beers which are readily available should I need some, but also the other beers from smaller shops and from online that keep me learning about beer and helping me see the creative possibilities for when I finally get to brew regularly.
      No offence taken as despite the label on the beer, I will always be reviewing the brewery behind it.
      Cheers bud.

  3. Very good post, time I popped into Sainsbury’s and gave some a try. I guess we should take it as big positive that supermarkets are keen to have their own label craft beers and lagers on the shelf.

    I also enjoy seeking out geek beers and having interesting stuff in the cupboard, but between orders from online beer stores it’s handy to get something decent along with the weekly shopping.

    keep up the good work with the blog.

    • Cheers David, yes you are quite right, a really healthy sign that the supermarkets are slowly picking up on the demand.
      I’m the same as you there, plenty in the cupboard to keep me interested and then a few staple beers to keep things affordable! 🙂
      Thanks for reading and for the feedback.

  4. Pingback: Supermarket Sweep – Part 3 « broadfordbrewer

  5. Pingback: Supermarket Sweep – Part 5 « broadfordbrewer

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