You are Mutually Oblivious 2 – The Retweet

If you have been vaguely following my fledgling blog, you may have read a post back on 26th July which looked at, among other things, the usefulness of Twitter as a network for breweries of all sizes.  The ability to keep in touch with collaborators; inform your loyal customers what’s brewing and to tap into a new market of people who may not be aware of your brand.  Now that all sounds a bit dry, but I was encouraged by the response that I received from breweries and beer enthusiasts alike to my original post.  I’d like to think that there a few of the previously ‘Mutually Oblivious’ Tweeps that are now reaping the benefits of a few extra ‘Follows’.

You may also remember that I decided to look at the Twitter accounts of all the British breweries that I am Following and list those with fewer than 500 Followers.  I explained that 500 is an arbitrary number and could easily mean nothing in terms of a brewery’s market share or relative success.  However, I was surprised to see a mix of fledgling breweries mixed in with those you would expect to have a much greater following.  A month or so on from this snapshot, I have looked at the same breweries again to see how they are fairing in the ‘Followers’ stakes!

You’ll see there are a couple of breweries that have had a sizeable increase in Followers.  Having seen the recent activity on Twitter, I would say that these are the breweries that Tweet the most and have most likely increased the number of people
they Follow too.  After all, when you are trying to promote your  ‘name’, it’s expanding your own side of the network which is most important.

Loch Ness Brewery have picked up 170 new Followers; and Brass Castle Brewery and Oldershaw Brewery have picked up 143 and 141 respectively.  Tidy work guys!


Followers 17/07/11       12/08/11         Diff
@bronteales                15                                 23                   +8          Bronte Ales
@shawsbrewery         70                                99                  +29        Shaws Brewery
@brasscastlebeer       84                               227                +143      Brass Castle Brewery
@ridgesidebrewer     126                             158                  +94       Ridgeside Brewery
@wensleydale_ale     137                            155                  +18       Wensleydale Brewery
@redchurchbrewer   145                            235                  +90      Red Church Brewery
@tobymckenzie          183                             223                 +40       Red Willow Brewery
@revolutionsbrew     188                             221                 +33      Revolutions Brewery
@wentwellbrewery    200                            255                +55      Wentwell Brewery
@orkneybrewery        200                            236                +36      The Orkney Brewery
@kentbrewery              207                            230               +23      Kent Brewery
@kirkstallbrew             219                             279                +60     Kirkstall Brewery
@stringersbeer            235                             280                +45     Stringers Beer
@quantumbc                236                             275                +39     Quantum Brewing Co.
@broughtonales         277                             302                +25     Broughton Ales Ltd
@sandstonebrewer    277                             290               +13     Sandstone Brewery
@lochnessbrewery     279                             449              +170   Loch Ness Brewery
@brentwoodbrewco   283                            312                +29     Brentwood Brewing
@durhambrewery       289                            326                +37    The Durham Brewery
@westerhambrew       296                             343               +47    Westerham Brewery
@ccookbrewery          338                             383               +45     Captain Cook Brewery
@quantockbrewery   349                             377               +28     Quantock Brewery
@mallinsons                  366                            402               +36     Mallinsons
@trianglebrewery       370                           392              +22   Golden Triangle Brewery
@bantambreweryco  381                             436              +55    Henry Kirk
@huntersbrewery      403                             438              +35    Hunters Brewery
@wharfebank                420                            468               +48   Wharfe Bank Brewery
@oldbrew                       455                             596              +141   Oldershaw Brewery
@conistonbrewco       467                            530              +63   Coniston Brewing Co.
@lymestonebrewer    472                            500              +28   Ian Bradford
@merlinbrewingco     478                            526               +48   Merlin Brewing Co.

Also, here are some additions to the list of breweries I’m Following which might interest you too.  A few new London breweries starting up which is good to see!

@chiltern_brewer                  51             The Chiltern Brewery
@hackneybrewery                115            Hackney Brewery
@croptonbrewery                 136           Cropton Brewery
@eastlondonbrew                  139            East London Brewery / Steve Lascelles
@hewittsbrewery                  152            Hewitt’s Brewery
@allendaleale                          222            Allendale Brewery
@ldnfldsbrewery                   416            London Fields Brewery

So, read into these increases in readership as you see fit, but whatever we do as a community of brewers, bloggers and drinkers, I think it is mutually beneficial to recipricate a new Follow and help promote our beloved beer!

Thanks for reading.

One thought on “You are Mutually Oblivious 2 – The Retweet

  1. Pingback: Loch Ness Brewery « broadfordbrewer

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